Brand kit · v1.0.0
The 40 Acres brand.
Logos, colours and type for press, partners and integrations. Everything here comes from the same design tokens the products are built with.
Logos in SVG and PNG, design tokens (CSS, JSON, Figma Tokens Studio) and a brand spec.
Logos
Eleven cuts, in SVG and PNG.
Horizontal
Square
40 mark
Round filled
Colours
Green leads. Violet lends.
primary
Brand green — primary CTA, loan side
secondary
Brand violet — lend side, fixed app primary
tertiary
Deep green support
accent warm
Orange support accent (recap, highlights)
darkgreen
Dynamic app band and headings
darkblue
Fixed app band and headings (alias: night)
mint
Positive accent on dark bands; dark-mode link
lilac
Violet accent on dark bands; fixed dark-mode link
black
Ink base
Typography
One typeface.
Aa
Instrument Sans
The only typeface, everywhere. Free on Google Fonts. Headlines and figures at 600, body at 400, numbers tabular.
Ag
regular · 400
Ag
medium · 500
Ag
semibold · 600
Ag
bold · 700
Type ramp
hero · 72px
Borrow against your yield
Band headline (desktop)
hero-sm · 48px
Borrow against your yield
Band headline (mobile)
figure · 36px
Borrow against your yield
Band portfolio figure (desktop)
figure-sm · 28px
Borrow against your yield
section · 26px
Borrow against your yield
Section title, result value
xl · 22px
Borrow against your yield
Band stat value, modal title, section title (mobile)
lg · 18px
Borrow against your yield
Hero unit (mobile)
body · 15px
Borrow against your yield
Body text, nav pills, table cells
sm · 14px
Borrow against your yield
caption · 13px
Borrow against your yield
Captions, band stat labels, table headers
label · 11px
Borrow against your yield
Uppercase column labels (tracking +0.05em)
Usage
Give the logo room.
Clear space
Keep empty space around the logo of at least half its height, on every side. Nothing (text, other logos, the edge of the frame) goes inside it.
Minimum size
Below 96px wide the wordmark stops reading; use the 40 mark or a round badge instead, no smaller than 24px.
Do
- Use the files from this page as they are: black on light backgrounds, white on dark ones.
- Write the name as “40 Acres”: numeral first, two words. Not “40acres”, “FortyAcres” or “40 ACRES”.
- Set any copy next to the logo in Instrument Sans.
Don't
Stretch or squash it
Recolour it
Add shadows or glow
Rotate it
Use the white cut on light
Put it on a busy background